THE BRAND HISTORY
VATIKA was launched in the Middle East & MENA Region as a new, start-up Brand. Competing against global brands with a single platform, offering the Science of Nature solutions to Hair problems. For over a decade, Zlata Creative has taken the strategic journey with the Vatika Marketing Team ensuring Vatika brand packaging remained true to its core natural ingredient focus and RTB.
THE RESULT
Since its inception the Vatika Portfolio growth has been exponential becoming a leading ingredient-lead brand in the haircare category.
EXPANDING THE BRAND
Through the years, Vatika has expanded its brand into other offerings for its consumers.
