THE BRIEF
As a new Brand entering a new category SCENE ON pack design required to be confidently bold and disruptive. And by embracing the Pakistani TG it was established not to shy away from being overtly a Teen Brand.
OUR APPROACH
With Pakistani Teens having a global mindset and open to new ideas, Zlata Creative was inspired to deliver an action orientated brand architecture.
Combining black blocking with vibrant colour codes and active visuals delivered on brief an innovative, cool and trendy Brand.