THE BRIEF
Savannah is a well established Brand, present in over 35 markets in Arabia, Asia & Africa. The main purpose of the brief was to develop distinctive looks for two ranges and expanding each into an aspirational collection of products that offered different consumer fragrance experiences.
The MOMENTS Collection
A range of Beauty Soap bars and Hand Washes with fresh and light fragrances. Positioned towards the free spirited youthful, trendy, fashion conscious user with a modern outlook.
OUR APPROACH
We designed unique montages of specific graphics and colours that defined each fragrance, way beyond the predictable ingredient photo images.
The GLOW Collection
Offering exclusive and luxurious fragrances for the confidant woman who demands only the best with supreme sensory experiences. Therefore exquisite aesthetics should be the hallmark of this range.
OUR APPROACH
We strategically retained the newly created Savannah core ‘Moments’ Brand identity, however greatly upscaled the visual perception and value of this premium range. This was achieved with distinctive and exquisite flower graphics floating on a black backdrop and introducing Gold Foil as the premium hallmark
THE RESULT
We successfully created two distinctive looks to connect with different user expectations.
Confidently standing out within a crowded personal care category.