THE BRIEF
Revitalize PediaSure packaging to attract and convert consumers of competition brands and strengthen existing consumer confidence.
Change the visual conversation on pack, primarily from
taste / flavour focus back to health & growth benefits. Establishing a new credible superiority, premium, specialist imagery on pack.
OUR APPROACH
Whilst retaining the existing brand Logo and purple identity Zlata Creative successfully remapped all critical information.
Along with the introduction of white that strengthened Pediasure’s clinical RTB as a scientifically proven health growth and nutrition supplement for growing children.
Building the new Brand architecture allowed for excellent visual differentiation across the Pediasure Portfolio.
