THE BRIEF
Local and Global brands had recently modernized their aerosol ranges.
So it was time for ODONIL to revamp and restage its visual communication to better connect with the contemporary Indian homemaker.
OUR APPROACH
Our category deep-dive revealed to us that overall the air freshener category was looking predictable and very flower fragrance focused.
Zlata Creative’s visual strategy was to present ‘fragrances’ in a new and unique manner, creating a visually exciting, sensorial expression of fragrance infusing into the air (without showing real flowers).
The stand out ODONIL design is totally clutter breaking, demanding attention on shelf, revitalising consumer interest and thus reinvigorated sales.
PROVEN RESULTS
When Odonil was re-launched in 2019 with a new logo and graphics, growth was higher than category growth resulting in increased market share at 17%. Helped in gaining share in MT where Odonil Aerosol MS is 28%.
EXPANDING THE BRAND
To build on the success of the core aerosol range, two unique fragrance variants were created. The exotic visuals were created to inspire the consumers imagination.
