THE BRIEF
Entering the already crowded candy category required a fresh new approach to appeal specifically to kids. ZC were briefed to create a distinctive Brand look that evoked triggers of the Brand’s BIG, personality:
• A cheerful, loud and spontaneous attention-seeker
• Playful, fun-loving jester living in the moment
• Bright, bubbly and always ‘the life of the party’
• Easy- going and friends with everyone
OUR APPROACH
The IZZY Brand Identity was developed with a wacky shape, colours and font. A bold range look was created with a common cyan background across all packs. Whilst the individualised animated characters and distinct fluoro colours ensured differentiation on pack, in-store and on POS.
