THE BRIEF

The task was to refresh and modernize the complete IGLOO ice cream portfolio whilst retaining  the brand’s positioning :

 Ice Cream FUN for Everyone

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OUR APPROACH

Understanding that children are the purchase influencers when it comes to family favourite ice creams, Zlata Creative improved the visual story on pack talking directly to them with bolder, brighter eye catching colours and imagery.

 The Penguin’s visual style was redrawn to become cheerful, funny, friendly and engaging. And his dominance on pack helped strengthen his association as the Brand Mascot.

A truly joyful project and outstanding success !