THE BRIEF
To strengthen Henko’s market share in the premium detergent category Zlata Creative was approached to completely reinvent the brand’s positioning. Breaking all category codes to create a modernized niche brand offering ‘care’ for the clothes you love.
OUR APPROACH
During the design process we navigated and challenged existing category codes and visual semiotics to define ‘care for your clothes’ and Nano Fibre technology.
Along with a vibrant colour palette, foil board and 3D lens hologram printing which delivered a truly unique visual presence on shelf.
International Awards for Excellence in Packaging
Among a record number of 202 entries received in 2014, HENKO MATIC LINTELLIGENT was chosen for the Asia Star award for Packaging.