THE BRIEF
ODOMOS is the leading category player, however with the emergence of new competitors there was a need to modernize and contemporize the brand to remain the innovative leaders.
The key design task for the brand refresh was to increase out of home usage by giving confidence to users that ODOMOS provides the best protection from mosquitoes in any out of home environment.
OUR APPROACH
Whilst retaining the existing brand colours, Zlata Creative has refreshed ODOMOS logo and packaging with a crisp, streamlined contemporary layout.
Using effective visual semiotics that talk protection especially for kids playing outdoors and strengthening trust with bold RTB callouts.